After nearly two years in planning, Ice Fertility chooses 4th July 2020 – Independence Day – to launch its website offering reproductive independence to women who recognise that having a family is important to them, but for whom now is not the right time. Thanks to improvements in freezing technology and legislation changes freezing your eggs is now a more viable option than it was in the past. In these uncertain times, women are rushing to find out more aboout egg freezing and what is involved. Ice fertility makes the process easy and accessible with minimum fuss and no need for lengthy hospital or clinic visits.